FOREIGN COMPANIES: TO GROW WITHIN THE FRENCH MARKET
WILLING TO DEVELOP YOUR BUSINESS WITHIN THE FRENCH MARKET? NEED HELP WITH MARKETING AND COMMUNICATIONS IN YOUR FRENCH OFFICE?
AS AN INDEPENDENT
I offer flexible services tailored to your needs. This includes full-time, part-time, or project-based engagement to help you grow within the French market.
AS A COACH
I can guide you through your development on the French market with individual and online support and advice covering all aspects of Marketing, Communications - Press Relations and Digital.
B2B-B2B2C MARKETING – DIGITAL MARKETING – COMMUNICATIONS – PRESS RELATIONS
My experience within subsidiaries of foreign companies gives me a deep understanding of the challenges of entering the French market, enabling me to effectively assist you in achieving your expansion goals.
My scope of expertise and experience encompasses the local strategy to the implementation of the operational plan with the launch of products or services within the French market as followed:
Market analysis and local strategy: Strategic analysis of the French market, based on reliable data from INSEE and other public sources (income per inhabitants, habits, potential by geographical area), and a detailed understanding of local specificities.
Strategic partnerships: Identification of partners and local professional associations. Creation of lists of potential customers from public sources.
Implementation of your global marketing and communications plan locally, including: marketing operations like trade-marketing projects with local customers, events management …
Definition of local Marketing and Communications plan in the framework of a product launch for example.
Digital Marketing: Definition of the local digital marketing strategy, organics and paid campaigns on LinkedIn, creation and translation of content, posts on social networks, development of your local SEO, website management in French language.
Press Relations and Media: Writing of Press Releases, translations of your press releases into French, recruitment of a local PR agency, PR development in direct with B2B editors. Definition of the Media Plan (media buying).
Communications projects: definition and implementation of various projects adapted to your needs.
Content and Offline materials: - Content writing of communications materials such as your new brochure and your sales pitch aligned on your strategy.
Please see my professional experience within subsidiaries of foreign companies for which I held the position of Marketing and Communications manager reporting to the teams abroad.
FRENCH NATIVE - MARKETING PROFESSIONAL
Originally from Brittany, I have been living in Paris for over 20 years. I am a Marketing and Communications Manager, with a proven track record in B2B and Digital Marketing. I hold a Master's degree in B2B-Industrial Marketing and a Certificate in Digital Marketing.
I worked in Manchester, in the UK, for 3 years. Throughout my career, I've always evolved within international environments.
I am a pragmatic person and a good team player. Results-oriented, I excel at developing and launching projects that drive business growth. I also enjoy sharing best practices with colleagues of other subsidiaries.
CULTURES - LANGUAGES
In recent years, I have successfully collaborated with diverse teams across Austria and Germany, but also with Bristish teams while working in Manchester, in the UK, for 3 years, at the beginning of my career.
These experiences have fostered my ability to effectively navigate different cultural nuances and way of working.
In my two previous assignments, English was my working language. I also have a good command of German and Spanish.
MULTI-SECTOR EXPERIENCE IN THE INDUSTRY - B2B - B2B2C
In my last three full time assignments, I worked for companies of various business sectors ranging from Optics in B2B2C to the Elevator Manufacturing Industry and the Building Chemistry Industry.
I also have a knoweldge of other business sectors including pharmaceutical industry, cosmetics, recruitement consultancy, market research institute, gained working on other functions within these industries.
WORKING EXPERIENCE WITHIN FRENCH SUBSIDIARIES OF FOREIGN COMPANIES
I am used to working as a Marketing and Communications/PR Manager for subsidiaries of foreign companies, Austrian and German, in matrix organizations with operational reporting to the teams abroad.
For a detailed overview of my last three assignments, please VISIT THIS PAGE. For a full detailed working experience, please visit my LinkedIn profile.
FREELANCE CONTRACT - REMOTE WORK
I work as an Independent remotly. Living in Paris, I am also available to work on-site in your parisian offices.
A freelance contract is signed between both parties tailored to your specific requirements and my availability, ensuring a mutually beneficial arrangement.
REFERRAL
Please see below a recommandation from the Managing Director of a company where I worked for 18 months, as a Marketing and PR Manager of the French subsidiary of an Austrian group specialized in optics (B2B2C).
Béatrice was able to adapt quickly to a new environment like ours in order to be fully independent in her job.
With a great capacity for work, she has invested with great professionalism in all the missions entrusted to her, such as the implementation of the global Marketing and Communication policy, the deployment of the policy. local sales organization, the organization of public relations and press relations, the activation of Trade Marketing and direct marketing tools, the animation of exhibitions, fairs, seminars and various private events (B2B or B2C), the dissemination of the various sales pitches, training (online / offline), internal communication, etc.
Curious, responsible, very involved and naturally endowed with a critical and analytical mind, she is a driving force who enjoys challenges and getting involved in new projects. She has also always known how to work in complete autonomy and responsibility throughout her assignments.
PAYMENT
Service invoices are issued in Euros with the gross amount.
I am responsible for all French payroll taxes and deductions, simplifying your administrative burden.
SCHEDULE A PRESENTATION - PRICING
Let's discuss your project on the French market and schedule a first free online presentation in my calendar.
Independent Marketing and Communications Manager for full time, part-time or punctual projects: please contact me for a custom quote.
Marketing - Communications Coaching: packages start at 600€/4 hours