ASSIGNMENTS IN FRENCH SUBSIDIARIES OF FOREIGN COMPANIES 

Marketing and Communications Marketing Manager of the French subsidiary. Work within a matrix organization: direct reporting to the CEO France and operational reporting to the Marketing & Communications team at the Business Unit in Germany. Duration: 7 months - full time.

CONTEXT: Temporary replacement as a matter of urgency, in the framework of a maternity cover. Arrival at the start of a product launch.

• Launch of a new product on the French market in coordination with the global Marketing & Communications team in Germany and definition of a 360° local Marketing & Communications plan.

• Implementation of the global Marketing & Communications plan on the French marketing for various products and services.

• Digital Acquisition with agency and freelancer:

  • Google ads campaigns - SEA : search and display + brand campaigns.

  • LinkedIn ads : organic and paid + brand campaigns.

  • Optimization of technical, content and popularity SEO.

  • Monthly reporting on lead generation to the Sales Directors.

• Definition and implementation of a new local SEO strategy (Google My Business sheets) to generate leads with training of the local teams.

• Development of the Digital Marketing strategy for 2023 including the recruitment of a new agency after analysis of the turnover generated over 1 year.

• Creation of the Intranet page of the department on SharePoint O365.

• Development of the Press Relations to increase the company's notoriety and promote products via projects and various CSR actions.

• Recruitment of a new PR agency.

• Management of crisis communications following field incidents: crisis unit set up with field and management teams, management with the press.

• Implementation of various internal and external communications projects in collaboration with HR and CSR teams. 

• As part of the new brand and in alignment with the group strategy, complete overhaul of the corporate brochure:

  • Problematic: how to highlight the company and its products/services by moving from a very powerful leading brand on its market to a new name and a new message. (Layout created by a graphic designer).

• Development of the Marketing and Communications for a subsidiary in Monaco.

• Definition of the annuel budget for 2023.

• Management of a Communications Officer.

Marketing and PR Manager of the French subsidiary. Work within a matrix organisation: direct reporting to the Managing Director of the French subsidiary and operationnal reporting to the Marketing & PR team of the head office in Austria. Duration: 18 months - full time.

CONTEXT: Replacement as a matter of urgency, further to a hasty departure. Development of the service involving the definition and implementation of various projects and the recruitment of an additional person.

• In charge of two brands of optical frames including a sustainable one. 

• Launch of approximately 15 collections per year with implementation of the Marketing & Communciations Plan on the French market for the two brands.

• Negotiation + Implementation of Trade-Marketing Operations with opticians customers in order to developp their Sell Out and support the company's Sell In.

• Definition and management of partnerships with opticians central purchasing customers (Audioptic, Krys...).

• Supervision of POS management at optician customers across France.

• Definition of a local Marketing and Communications strategy based on sales in Sales Force CMS and INSEE data. 

  • Goal: to optimize the budget taking into account the movement of customers from one district in Paris to another during the health crisis. 

• Organization and hosting of webinars for students in optical schools across France in order to train the company's future B2B customers.

• Organization of internal seminars, trade fairs and press meetings with presentation of the products.

• Sales promotions through the organization of internal competitions for the sales team.

• Competitions with sales representatives to develop in-store visibility.

• Implementation of B2C2B actions to generate in-store traffic: Facebook ads, B2C online article, Instagram and Facebook competitions, in collaboration with partners.

• Development of B2B (directly) et B2C (through a PR agency) Press Relations to promote new collections and increase the company's awareness.

• Recrutment of a PR agency for one of the brands.

• Development of a B2B Media Plan (print + web).

• Development of the Internal Communications.

• Development of Influence Marketing on Instagram with the PR agency and directly with the influencers for the sustainable brand in order to grow its visibility among a young target. Posts up to 400 "likes".

• Creation and development of the LinkedIn France company page with +1500 subscribers +90 % customers or prospects after 1 year.

• Redesign of the B2B portal on the Gentics CMS using HTML/CSS language.

• Definition and monitoring of the annual budget for each brand.

• Management and skills development of two people: marketing assistant + recruitment of a sales & marketing business developer + annual evaluation interviews. 90% remote Management. 

Communications Manager - Direct reporting to the Marketing Director - Duration: 4 months - full time.

CONTEXT: Maternity Cover 

• Development of Media Plans for the Marketing Managers of the various markets.

• Management of Press Relations with the PR agency.

• Implementation of an external communications project of advertising marking on tanker trucks.

  • Problematics: which message for which target ? Brainstorming with the teams and briefing to the infographists.

• Redesign of the company's website on the AEM Adobe Experience Manager CMS with the digital project team including writing of the FAQs,  SEO semantic analysis and creation of wireframes under Balsamiq.

MARKET RESEARCH INSTITUTE

• Internship: Market Research Analyst within a German Market Research Institute in France 

• Analysis of several types of Market Researches for accounts of various business sectors : U&A, Brand Tracking, Media Survey, Post-Test Promo

• This involved: Calculation of quotas, Data analysis, Writing report analysis

BRITISH RECRUITMENT CONSULTANCY: LAUNCH OF A NEW SERVICE ON THE FRENCH MARKET

• In the framework of my Final Year Studies Project

• This involved: Market Research (Desk Research + Qualitative Market Research), Competetive analysis, SWOT analysis, Sales Plan, Marketing and Communications Plan.